What is Display advertising? Display advertising or display marketing is purchasing and running ads on websites and mobile apps, most commonly, as banner ads. Display ads can be shown to users who are visiting websites or mobile apps. They are often shown as banners, videos, or other rich media formats. Display advertising is also called […]
What is a Brand Ambassador? A brand ambassador is a representative of a company who is devoted to promoting and representing a particular product, service, event or idea through public relations techniques such as hosting events and social media influencer marketing.
What is a “Hook” in marketing? A hook is a marketing term for a short phrase or sentence that captures attention and makes people want to read more (or click to read more). Hooks are used in headlines, subheads, and body copy. They are also used in email subject lines, landing pages, and blog posts.
What is a CTA? A CTA or call to action is a suggestion to your audience to take action. Usually a text phrase, button or link that encourages users to click to take an action like visit a page, purchase a product or signup for a newsletter. An example of a CTA is a link […]
Click-through rate (CTR) is the percentage of users who click on an ad after viewing it. Average Click-Through Rates Average click through rates vary wildly from content type How to Improve Click Through Rate The best way to increase your click through rate is to create high quality content that is relevant to your target […]
What is a Target Audience? A target audience is a group of people you want to reach, typically potential customers, who share similar characteristics. For example, if your product is a book on retiring at age 50, your target audience might be professionals aged from 21 to 40.
What is a CRM? Customer Relationship Management in digital marketing terms usually refers to software tools that help companies manage their relationships with customers. These tools are used to keep and maintain customer databases, execute and measure email and other marketing outreach and automation, for sales automation, and also customer service. Examples of CRM software […]
The Customer satisfaction rate is a measure of how satisfied a customer was when they purchased something from you. Ways of measuring customer satisfaction rate Customer satisfaction rate is most commonly measured by asking customers to rate their experience on a scale, from 0 to 10 for example. A score of 5 means that the […]
Customer retention rate is the percentage of existing customers who renew their membership, contract, or purchase additional products from you after an initial sale. The term can also refer to the average length of time that a customer remains loyal to your company.
Definition: Customer acquisition cost (CAC) is the total amount spent on marketing activities to acquire new customers. It includes all costs associated with acquiring a customer such as advertising and promotion expenses, sales commissions, etc.